IndieBound began as a community campaign in the US, and was adopted in the UK in 2010.  IndieBound is our umbrella consumer marketing campaign for indie bookshops, and provides point of sale and resources to those shops, as well as book recommendation and community engagement for book-loving consumers.  If you love the personal recommendations from independent bookshops, check our our IndieBound recommendations site, where real booksellers are giving you real advice, based on their passion for real books.  No online algorithms here!